A little about me

Curiosity has been
the constant.

I’m Darren, a product and transformation practitioner based in Kuala Lumpur.

I’ve worked across governance, technology consulting, marketplace products, fintech, and retail. Each has given me a different perspective on how a company operates.

Today, my focus is company optimisation: understanding a business problem, shaping a useful change, and helping it work in practice through better processes, digital systems, and automation.

Darren Wong smiling outdoors by the sea
Usually asking how something could work better.

The path so far

A wider view
of the business.

From understanding controls and processes to building products and helping teams change how they work.

  1. August 2025 – present

    ZUS COFFEE

    Regional Product Manager Lead

    Work across operational efficiency, governance foundations, AI evaluation, and digital product delivery.

  2. September 2024 – August 2025

    Ant International

    Regional Senior Product Manager

    Wallet-platform product development, including AI-assisted creative generation and operational requirements.

  3. June 2021 – September 2024

    Shopee

    Product Management Lead

    Product leadership across marketplace operations, buyer and seller journeys, and cross-functional delivery.

  4. August 2017 – June 2021

    EY

    Manager, Technology Consulting

    Technology delivery across microservices, smart-meter deployment, tax automation, and infrastructure programmes.

  5. December 2015 – July 2017

    BDO

    Executive, Governance & Technology Advisory

    Governance, internal controls, and technology reviews across a range of business processes and industries.

What connects the work

The tools change.
The questions stay useful.

Where is the friction? What outcome matters? Who needs to be involved? What will help us learn quickly? Who will own the change once it is delivered?

I enjoy the work of connecting those questions to something tangible: a clearer process, a working prototype, an evaluated idea, or a capability a team can use.

This site is where I share examples and reflections from that work, including what I’m still learning along the way.