Selected work · 01—05
Change should feel
useful.
I work where operations, technology, and people meet—turning friction into a process a company can actually run.
Process redesign · Digital systems · AutomationFeatured transformation
Giving time back to the people running the business.
Digitising workforce scheduling and attendance across a distributed retail business, with an impact assessment showing approximately half the administrative workload.
More of the work
Different problems.
The same discipline.
Foundation established; implementation in progress
A stronger foundation for managing assets.
Establishing a common policy, process, and tagging approach for asset management across a large outlet network and head-office functions.
POC completed & handed over
A working prototype that sharpened the brief.
Building a conversational ordering benchmark to understand the experience, evaluate delivery, and move an AI concept towards a clear handover.
Pilot concluded; no further rollout
Knowing when to stop a pilot.
Using evidence from a small retail pilot to decide whether an AI solution offered enough value under real operating constraints.
Capability delivered; reported result
From days to an hour in creative production.
Developing an AI-assisted creative-generation capability that helped an operations team produce campaign content more efficiently.
How I approach it
“Start with the work. Make the friction visible. Build only what moves the operation forward.”How I work
These accounts are generalised from my work. Identifying details are omitted, figures are rounded, and each case distinguishes its delivery status and evidence basis.